MSLGROUP/JKL nominert som Nordic Consultancy of the Year

MSLGROUP/JKL har blitt nominert til årets nordiske PR-byrå i Sabre Awards. Juryen trekker fram vår ekspertise innen selskap- og samfunnskommunikasjon i kombinasjon med digital- og innholdskommunikasjon.

– Dette viser at vår integrerte tilnærming til PR-faget blir lagt merke til. Vi har lenge vært ledende innen kreativ bruk av digital- og innholdskommunikasjon innen markedskommunikasjon, og de siste årene har vi anvendt denne kompetansen innen selskapskommunikasjon og myndighetskontakt. På denne måten skaper vi flere og bedre resultater for våre oppdragsgivere, og denne nominasjonen er en stor anerkjennelse av denne satsningen, sier Kjersti Oppen, administrerende direktør i MSLGROUP Norge.

Juryens begrunnelse:

MSLGROUP/JKL (Sweden/MSLGroup)

Nowhere has the convergence of corporate reputation management and consumer marketing been more evident than in the Nordic region, where traditional corporate and public affairs firms have either adopted by adding new digital and content creation capabilities—like JKL—or stagnated. JKL was perhaps fortunate to have the consumer (and healthcare) capabilities of parent company MSLGroup to draw on, and for a while it appeared that the two firms would maintain separate and distinct brands in the region but the past 12 months have seen some blurring of the lines and closer collaboration between the two brands.

There are 120 consultants in the Nordic region (the Stockholm office is still the largest, but there are additional operations in Oslo, Helsinki and Copenhagen) and new hires that range from creative director Calle Schulman, who joined through the acquisition of his content boutique HardHat/TopHat and director of creative planning Daniel Glasman, former creative director of PHD Worldwide, to more traditional JKL types like Ann Sonne, who rejoined after holding positions with Inter IKEA Group and Ingka Group; and Erik Zsiga, who had served as Foreign Minister Carl Bildt’s press secretary. Major clients include Procter & Gamble, E.ON., PostNord, Samsung, Lego, and the Association of Private Care Providers, with new business from Systembolaget, Volkswagen, Scandic Hotels, and OmegaPharma.

Highlights of the work include “The System Man” campaign—combining JKL’s traditional issues and public affairs expertise with new creative tools to raise awareness of changes to the private welfare sector—crisis recovery support for Volkswagen in Sweden, and support for Bravida’s top management and owner Bain Capital on the company’s IPO.

Les mer om Sabre Awards og de andre nominerte her.

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